The role of the blog is to present an insider view of what goes into the IBC and what the attendees can expect to experience at IBC. The blogging team is going to try and keep this as informal as possible, and if you want to see us talk about anything - shoot us an email and we'll present the inside scoop!
The IBC has its own website. So you get to see all "information" there. The blog will provide a link to the website once it is up, and assume that you know all information, and continue to present commentary, views and opinions on what is going on and what's in store.
In short, the blog is just an informal complement to the website, something more personable and offering a lot more interaction to the interested parties.
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